The Debate Continues: New Media is a Threat to Traditional Media

CONTACT INFORMATION:

Katy McDougal (Spokesperson) KPRM Associate Director Black Lion House 45 Whitechapel Road London E1 1DU United Kingdom‎ 0207.443.5592 (office) 0207.443.7668 (fax) 0207.589.8373 (cell) katy.mcdougal (im) Email: katy.mcdougal@kprm.co.uk Web site: http://www.kprm.co.uk Blog: http://katymcdougal.wordpress.com/

The Debate Continues: New Media is a Threat to Traditional Media

Katy McDougal shares her PR expertise and experience with a slidecast that continues the debate about the impact of new media.

London, UK – 1 March 2009

• KPRM released slidecast as a follow-up to the Public Relations Consultants Association’s (PRCA) conference on ”The State of Traditional Media.”
• New media currently poses a threat to Traditional Media.
• New media content is available quicker and to a more global audience.
• Content consumption data increases targeting and measurement opportunities in new media.
• Cost to produce new media is lower.
• New media must overcome poor advertising revenue models, limited penetration in homes, and questions of journalistic credibility. 

 

 

MULTIMEDIA ELEMENTS:

Download New Media Slidecast

QUOTES

“We’re making great strides and progress in the PR industry.  It feels good to see more professionals being open minded about the changes and participating in Social Media.”  – Deirdre Breakenridge, author of PR 2.0

“Every communications professional should pay close attention to this debate.  Acknowledging the underlying significance of new media and the impact it will have on our profession is critical as our industry continues to incorporate these new and powerful tools.”  – Kevin Howard, President, CIPR  

“This examination of both the strengths and shortcomings of new media tools reminds us that we are still very much on the forefront of these newer technologies.  As the media continues to evolve, so must the communications profession adapt. ”  – Michael Klein, Executive Editor, Media Guardian

ABOUT KPRM

KPRM is a London-based communications agency specialising in consumer public relations and branding.  Founded in 2002, this young and energetic agency offers a variety of services to best establish and maintain brand positioning for long term success.   

For further information about KPRM, please see our website: www.kprm.co.uk

 

RELATED LINKS

PR Week UK Technology News
RSS feed containing the latest new media and technology news updates

New Media Age Newsfeed
RSS feed containing the latest news in new media, advertising, internet, marketing, mobile and interactive televison

Media Guardian Newsfeed
RSS feed containing the latest news from the Guardian’s media section

Technorati Tags: New Media | Traditional Media | Public Relations | Twitter | Blogs | Social Networking | Slidecast | Social Media

New Media Slidecast

The following slidecast (an audio podcast combined with a slideshow presentation) examines the threat that new media poses to traditional media:

New Media Slidecast 

View more presentations from katy.mcdougal. (tags: social-networking blogs)

In related news, there is further evidence to suggest that newspapers are struggling to stay profitable.  The New York Times began to sell front page display advertising space in early 2009 for the first time in the paper’s history.   The last major US newspaper to refrain from front page ads now is the Washington Post.  The Business Insider suggests that the Post hasn’t had to sell this ad space yet because they are owned by a healthy education company rather than a struggling media company.

This CBS advert is the first front page ad that the New York Times has ever run.